Today, you’ll notice a new look to our Petco logo and sound to our tagline. The update reflects the fresh, forward-looking company that Petco is today. Our new visual identity better reflects the new Petco: healthy, active and contemporary, while retaining the essence of the brand, its warmth and our passion for pets.
We know you want the best for your pets. As you sought out higher quality products and improved health for your pets, we increased the number of natural and organic pet food brands available in our stores. As sustainability became a pressing issue for many, we introduced Planet Petco, our environmentally friendly range of products.
With our Petco Certified Nutrition program, we show how the health-conscious pet parent can find the best, most appropriate nutrition. This is just the beginning of our on-going efforts to develop and offer the best products and services to enhance pets’ and peoples’ qualities of life. Our new logo and tagline is our way of sharing the news of our evolution with you, our pet-loving community.
Elisabeth Charles, Chief Marketing Officer