It all started with an idea. We thought it would be fun to offer a flag charm with for our 4th of July SPA package back in early 2008. If you purchased that month’s featured Grooming Salon package, you’d get a free patriotic flag charm for your pal’s collar. We quickly learned that patriotism was only part of the reason for the popularity of this promotion. The idea of adorning a dog with themed charms that happen to tie in with our ‘flavor’ of the month shampoo or a particular holiday has caught on like gangbusters. It also brings fun and excitement into the Salon, invigorating the creative side of grooming. The associates decorate by colorfully painting windows or setting up scenes to go with the theme of the month (such as a lemonade stand to go with August’s strawberry lemonade charm). The customers come in each month with great anticipation to see what we’ve come up this time!
That first flag charm was in a heart shape with 50 stars. The stars inspired us to add actual bling to the piece, so we decided to offer custom holiday designs for November that included a few rhinestones. For 2009, we have a whole new line of holiday charms to select from beginning November 1st. Customers can choose from a fall leaf, cornucopia with rhinestones as grapes, snowman, gingerbread man and New Year’s champagne glasses with confetti rhinestones.
Every month, I design the charm with our vendor up in central California. First, I send them a sample of clip art that resembles the visual idea I have in my mind as an aesthetically pleasing and practical design for a dog charm. We go through a few rounds of edits with their interpretation and mine and end up with something custom and unique that no other dog would be wearing… other than fellow PETCO grooming salons pups.
It’s been a blast working on this project and since we have had such a huge success with the charms, we have begun to offer them for sale on petco.com. It’s like a bow; it can make any outfit feel dressed up! In researching dog charms along the way we have come to find out that the PETCO dog collar charms have even become collectible items!
Miss a month or want to join the PETCO Grooming Salon & SPA Charm craze? Starting with the August promotion, you can order your favorite charms online! www.petco.com/charms
Stay tuned for more updates on the new designs rolling out, what the continued public response is to this exciting phenomenon, and how well they are selling. September’s Chai Tea Latte and October’s glow in the dark pumpkin are sure to be some of our most alluring yet!